Duracell Power Quest.


We created a game that gave users the opportunity to play and interact with Duracell during Christmas season. People spent more than 700 thousand minutes playing with us.


Generate engagement with users across Latin America during the Christmas season.


Create a digital activity that invites people to play with the brand online without any added incentives.


Create a digital game where players control the Duracell Bunny as it embarks on the mission of providing power to all the toys running out of battery during the Christmas season. Through this game, we would prove to users that Duracell is the highest performing and longest lasting battery on the market.