Duracell


Desafío de la Fuerza Duracell.

Summary

We created a digital light saber that gradually powers up with users' social media interactions with the brand. Each interaction and subsequent addition to the lightsaber provided donations that helped support children's education. We were able to generate massive awareness for Aldeas Infantiles by reaching more than 34 million people across Latin America.

Objective

Push Duracell's primary brand message and increase awareness during their busy season.

Challenge

Find a way to get participants to interact digitally with the brand and generate awareness for three main topics: Duracell, Star Wars, and an alliance with Aldeas Infantiles.

Solution

Create a digital campaign that invites people to participate and share their personal stories of using Duracell during the holiday season with the ultimate goal of donating more than 700 scholarships to children in need proving that the power of a good cause can change lives.