Revlon


Love Is On

Summary

We developed a regional campaign to create awareness and simultaneously boost sales in over 10 countries leading to a 30% increase in POS purchases compared to the previous calendar year.

Objective

Generate brand awareness for the new brand positioning, "Love Is On", while simultaneously increasing traffic to POS in more than 10 Latin American countries. 

Challenge

The cosmetic industry is plagued by too much similarity between different brands and their marketing approaches. Our goal was to break from this mold and create a niche to generate interest amongst old and new customers alike.

Solution

By understanding our consumers' behaviors we were able to deliver the right message, using the right format, through the correct channels, optimizing each consumer's path to purchase through a gift giveaway, all while engaging audiences throughout the process.