JOIN THE VIBE CAMPAIGN
How to stay relevant and interact with our target audiences during the Christmas season in Jamaica, knowing that the competition owns the communication and consumers interactions during the holidays?
SOLUTION
We focused on celebrating Jamaica as one of the friendliest countries in the world and bring home a World Guinness Record, by showing the island’s unity and creating the world’s largest digital fist pump chain ever.
RESULTS
GUINNESS WORLD RECORD
Largest online video album of people fist-pumping
10,660
VIDEOS SHARED IN 6 WEEKS
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CASE STUDIES
High-end strategies & creative ideas and the results generated for our clients.