CHALLENGE

This was the first time CELESTE was utilizing a digital media campaign to generate leads. Our main challenge was to advise them as to how the digital ecosystem works, and how we could incorporate it to their traditional advertising strategy, with more efficient costs and expanding beyond their traditional contacts and clients.

SOLUTION

With a deep planning phase, we created a highly segmented audience in our digital channels with a geolocated strategy, identifying potential buyers for our project. We used Facebook and Google to drive traffic to a landing page, and by optimizing formats, messages, and objetives (A/B testing) we generated efficiencies on our budget, increased lead generation, and reduce the CPL (Cost per Lead).

RESULTS

OVER 200 QUALIFIED LEADS IN LESS THAN 3 MONTHS

3 SALES DIRECT ATTRIBUTIONS

USD $1.5 MILLION

IN SALES WITH A MEDIA INVESTMENT OF LESS THAN USD$6,000