The brand was in need of interacting with its gamer audiences in Latin America and improving a declining engagement rate


We created a communication strategy based on content pillars, with individual measurement each, allowing us to evaluate which worked best with its audiences across channels, formats, seasons, and even hours of the day.


We developed custom protocols for managing social media community management, cataloguing comments and messages using Sprinkler which allowed us to participate commercially and help the brand improve its product development, manage FAQs effciently, and even referring new business to the sales team.


Together with the brand manager, we were able to provide coverage via digital channels to all offline faming events and tournaments, and increase the engagement in each country.


Sustained engagement rates of 7% in Facebook and 3% in Instagram