CHALLENGE

A study showed that it is possible to make consumers thirsty through images. The current purchase environment created by consumer behavior has turned exposure & visibility into key influential elements across the decision-making process, which results in the 65% of purchase decisions being made once inside the QSR.

 

Based on that knowledge we have identified several essential touchpoints that can influence our target audience into choosing PepsiCo brands, because it’s imperative to remain visible across all the consumer’s paths to purchase and increase the incidence of PepsiCo beverages and food in away from home restaurants.

SOLUTION

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RESULTS

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