CHALLENGE

The beauty and cosmetics industry suffers from high competition and low levels of differentiation among brands, making it harder every day to reach the final consumer. Our objetive was to create a disruptive communication scheme seeking to engage with existing and new audiences, and being able to attract their attention and convert them into clients of the brand.

SOLUTION

We used the Revlon’s “Love Is On” positioning to generate Brand Awareness in the region and support traffic to the different points of sale across 10 countries in Latin America simultaneously.

By understanding consumer behavior we were able to deliver the right message in the correct format and thru the most efficient channel, optimizing the Buyer’s Journey since the start of the campaign. We integrated a giveaway tactic in search of grabbing the attention of the consumer, taking them to the Point of Sale by redeeming a coupon, all while keeping them entertained and engaged with the brand.

RESULTS

56 millon

IMPRESSIONS IN 3 MONTHS

60%

OF CODES REDEEMED, WITH AN AVERAGE OF 2 PRODUCTS PURCHASED BY EACH CLIENT AT POINT OF SALE

22,000

PICTURES SHARED

INCREASE IN SALES OF UP TO

180%