CHALLENGE

Specialized Content Creation

The brand struggled to be able to create specialized educational content associated with crops and the correct use of its products. The content was often too technical, only focusing on the chemical components and hard-to-understand process.

SOLUTION

We developed a pedagogic model in Ecuador by building an educational program in which the brand acquired a teaching role. The main message was intended to bring the products as part of best practices in the field (ie. Best practices cultivating rice). The content was develop using Syngenta’s employees, with the intention of using plain and familiar lenguaje, achieving a direct and easy-to-digest content.

RESULTS

35K VIEWS

With an investment of under US$1.000 and only 45 days before harvest. This pilot program allowed to create a system of specialized content for 2020 in the region.