NEWS & INSIGHTS

A spot of knowledge, trends, technology, innovation and creativity.

PRESS

INC. 5000

AGAIN... WE MADE THE LIST!

For the second consecutive year, and improving our positions, we entered the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses.

August 17, 2023

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REVISTA P&M

THINK GLOBAL, ACT LOCAL: ASYLUM MARKETING

"Borders are mental barriers." This mentality has led the Asylum Marketing agency to work with several leading global brands.

by Eitan Shoval – CEO & Partner

March 6, 2024

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COPU

LAURA TORRES TAKES ON NEW ROLE AS STRATEGIC PLANNING LEAD FOR ASYLUM MARKETING

In conversation with Laura Torres, she tells us all about her new role as Strategic Planning Lead at Asylum Marketing, what skills and tools have been essential in taking on this new challenge, how she plans to contribute to the growth and innovation within Asylum and what objectives she has set for this position.

by Asylum

February 19, 2024

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COPU

5 ASYLUM MARKETING CHALLENGES FOR 2024

Alejandro Caicedo, SVP Head of Media & Performance at Asylum Marketing, shares 5 challenges, objectives and goals for 2024 for the agency.

by Alejandro Caicedo – SVP Head of Media & Performance

January 29, 2024

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COPU

ASYLUM CELEBRATES 15 YEARS OF SUCCESS AND UNVEILS ITS STRATEGIES FOR 2024 🇨🇴 🇲🇽 🇺🇸 🇵🇦

Asylum, the leading marketing and advertising agency, is proud to celebrate its 15th anniversary in 2023, a year that has seen impressive growth and consolidation at a regional level. Despite global economic challenges, the agency has strengthened its presence in Colombia and expanded its operations in key markets such as Mexico, Panama and the United States, as well as other strategic markets such as Brazil, Ecuador, Peru, Chile and Central America.

by Asylum

January 10, 2024

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REVISTA P&M

AI: a path of evolution and challenges

In the last decade, we have witnessed remarkable technological advances and their impact on people's daily lives.

by Alejandro Hernández – SVP of Strategy & Head of Accounts

December 19, 2023

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COPU

Pipe Jaimes is named VP of Creative at Asylum Marketing 🇨🇴 🇲🇽 🇺🇸 🇵🇦

Asylum Marketing is pleased to announce the hiring of Juan Felipe Jaimes, known in the creative industry as Pipe Jaimes, as its new Vice President of Creative. In this new role, he will oversee all creative for the agency's Latin American regional operations. With an outstanding track record in the advertising world and a strong commitment to creativity, Jaimes joins the Asylum Marketing team to strengthen its strategic and creative focus.

by Pipe Jaimes – VP of Creative

October 30, 2023

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COPU

5 e-commerce strategies to maximize sales at the end of the year, by Alejandro Caicedo, VP Media & Performance at Asylum Marketing 🇨🇴

Alejandro Caicedo, VP Media & Performance at Asylum Marketing shares 5 e-commerce strategies to maximize sales at the end of the year.

by Alejandro Caicedo – VP Media & Performance

October 23, 2023

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REVISTA P&M

AI, video marketing, and the constant adaptation of social media

It is undeniable that inbound marketing has become a fundamental pillar for companies seeking to establish their presence in the digital world and connect with their audience.

by Alejandro Hernández – SVP of Strategy & Head of Accounts

September 08, 2023

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REVISTA P&M

Asylum Marketing: 15 years rEvolutionizing

Evolution is the word that defines Asylum Marketing's journey after 15 years in the market. This agency, which was born with a focus on traditional advertising, was transformed as new technologies gained strength and revolutionized the ways of marketing. The result: it became a creative, strategic and technological partner that provides innovative solutions.

by Eitan Shoval – CEO & Partner

September 05, 2023

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COPU

"E-COMMERCE IN LATIN AMERICA: SUCCESS AND TECHNOLOGICAL CHALLENGES", THE NEW ASYLUM MARKETING STUDY 🇨🇴 🇲🇽 🇺🇸 🇺🇸 🇵🇦

Logistics is a key point for the development of any economy and especially for the growth of e-commerce, which has increased in Latin America in recent years. A fundamental role that became more relevant during the pandemic and demonstrated its importance in consumer habits.

by Eitan Shoval – CEO & Partner

July 17, 2023

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REVISTA P&M

E-commerce in Latin America on the rise

2023 will be a turning point for e-commerce in Latin America. Although an economic slowdown was expected this year and according to the International Monetary Fund, inflation in the region continues to rise with 11.4%, e-commerce retail sales and digital advertising spending in this region will grow two digits by the end of 2023.

by Eitan Shoval – CEO & Partner

June 27, 2023

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REVISTA P&M

Podcast: Why AI can benefit marketing? with Alejandro Hernandez

In P&M podcast #82 we were with Alejandro Hernández, SVP, Strategy & Head of Accounts at Asylum, with whom we talked about AI and its great potential to transform the way we work.

by Alejandro Hernández – SVP of Strategy & Head of Accounts

May 05, 2023

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REVISTA P&M

MARTECH RENEWS THE CONNECTION BETWEEN BRANDS AND CUSTOMERS

Asylum becomes the strategic partner of its clients, because it has implemented martech to respond to the challenges of its business and improve the positioning of each company above its competitors.

by David Pinilla – SVP Client Strategy & innovation

May 02, 2023

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COPUBLICITARIAS

ASYLUM MARKETING, ANNOUNCES ITS ARRIVAL IN MEXICO TO EXPAND ITS BUSINESS AND TAKE ITS PHILOSOPHY "THINK GLOBAL, ACT LOCAL", TO A NEW MARKET 🇲🇽

Asylum Marketing, a comprehensive marketing and advertising agency, with more than 15 years of experience in the Latin American market, announces its arrival in Mexico to expand its business and take its "Think global, Act local" philosophy to a new market.

by Eitan Shoval – CEO & Partner

April 12, 2023

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COPUBLICITARIAS

EDUARDO MARURI ARRIVES AT ASYLUM AS CREATIVE CONSULTANT & ADVISOR TO THE BOARD 🇨🇴 🇺🇸 🇲🇽 🇵🇦

During this 2023, the agency will have the direct accompaniment of one of the largest advertising people in Latin America and the world. This is Eduardo Maruri, who is collaborating with Asylum as Creative Consultant and Advisor to the Board.

March 07, 2023

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COPUBLICITARIAS

6 TIPS FOR USING GOOGLE ANALYTICS 4 AND HOW THEY BENEFIT BRANDS

Google Analytics has been the most widely used platform in the world to measure user behavior on websites and applications. As of July 1 of this year, all brands must migrate to the new version, GA4, I want to tell you what benefits this new version brings.

by Daniel Puentes – Growth manager

February 28, 2023

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REVISTA P&M

Exploring the Latest Digital Marketing Trends in 2023: A Glimpse into the Future

The year 2022 has closed with a high cost of living in almost every country in the world. 5 key trends to watch out for in 2023.

by Sergio Mateus – Data & Planning Manager

February 14, 2023

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COPUBLICITARIAS

Lorena González, new Head of People at Asylum Marketing

In conversation with Lorena González, she tells us about the process of her new role in Asylum Marketing as Head of People, the challenges that this implies, and the objectives she has for this year 2023

February 06, 2023

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COPUBLICITARIAS

Asylum: Think Global, Act Local 🇨🇴🇺🇸🇵🇦🇲🇽

Being a comprehensive Marketing agency with 360 execution capacity throughout Latin America and the US, Asylum has a wide variety of regional accounts focused on B2B, B2C, and performance business, led from our own offices in key countries such as the USA, Panama, Colombia, and soon Mexico.

by Francisca Caro & Nicolas Ropero – Regional Accounts Managers

November 18, 2022

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INC. 5000

WE MADE THE LIST!

The most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses.

August 19, 2022

READ MORE >

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