CHALLENGE
How to create a unique POS experience and connect with the brand’s premium audience digitally and take them to the stores to try new products and increase sales. Additionally, how to replicate this experience across all stores within one country, and guarantee consistency.
SOLUTION
We created DIOR TAKES OVER, an alliance with local retailers throughout Latin America, to provide a unique experience to their premium buyers. To attract their interest, we generated demand via digital media campaigns, email marketing, and influencers, to book a flash make up with a professional make up artist.
Via data intelligence, we were able to create recommendations and up-sell at the stores.
RESULTS
DIOR TAKES OVER became the largest event created by a brand with a local retailer in Latin America.
We started in 2018, and today it is an institutional platform that is both expected by retailers and consumers across the region.
+105.000
users in own databases
+11.000
units sold each year
+USD 1.8
Millions of attributed annual sales
+400%
growth in some countries
RELATED
CASE STUDIES
High-end strategies & creative ideas and the results generated for our clients.