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Smurfit Kappa

DIGITAL TRANSFORMATION AND DEMAND GENERATION

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CHALLENGE

The pandemic brought the challenge of modernizing and adapting the lead capture process for companies by implementing digital strategies.

sk-case

SOLUTION

We developed a training program to train Sales and Marketing teams on how to approach new businesses in the territories of Mexico and the United States from a digital standpoint. At the same time, we developed a hyper-segmented strategy by industry in which the company could offer its solutions in sync with specific needs by providing valuable content adapted to proven insights.

These leads began a "warming" stage where, through interactions and content downloads, they met a certain lead scoring criteria before being contacted by the Smurfit Kappa sales team.

RESULTS

+2,500 MQL

Marketing Qualified Leads / Business Qualified Customers

+500 SQL

Sales Qualified Leads / Qualified customers IN SALES for the business

+12X ROI

Return on investment

RELATEDCASE STUDIES

High-end strategies & creative ideas and the results generated for our clients.

OUR EXPERTISE

STRATEGY & PLANNING
BUSINESS-DRIVEN CREATIVITY
PERFORMANCE
BUSINESS INTELLIGENCE
INNOVATION & TECHNOLOGY
We research and analyze the market, the industry, the audiences, and the competitive environment to design the ideal strategy for brands and businesses based on relevant insights and trends.
We believe that creativity is the variable for success and we view creativity as a way to add value to the business. For this reason, we set communication, content, and campaign strategies focused on the business' objetives to generate effective results.
We provide full-funnel solutions to our clients. Our team of specialized professionals create awareness, consideration and conversion strategies focused on generating measurable results. If we can't measure it, we won't do it.
We view our clients' marketing and communications needs as an integral part of the business. Data becomes a key element in the decision-making process and as such we have developed methodologies to extract, organize, visualize, monitor, and analyze diverse data points to make recommendations that will improve results.
We are constantly innovating and incorporating the use of advanced digital technologies that generate better, more consistent, and faster results to our clients' marketing and communication efforts.