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TOP REAL CONTENT

WATCH THE VIDEO >

ABOUT RAZER

Razer is globally known throughout the gaming community as the preferred lifestyle brand, crafting merchandise and hardware that gamers have gravitated toward since its launch in 2005.

Industry

Technology

Presence in:

LATAM, BRAZIL, USA, CANADA

Use Cases:

Social Media, UGC, Social Selling, E-commerce

THE STORY

We created «TOP REAL CONTENT», a creative strategy that involved producing authentic, relatable videos highlighting the benefits of gaming with RAZER. These videos achieved viral success on TikTok, Facebook and Instagram, increased the brand's fan communities and exceeded all digital metrics.

Additionally, in collaboration with regional partner retailers, we surpasseed e-commerce sales targets through social selling.

OUR EXPERTISE

STRATEGY & PLANNING
BUSINESS-DRIVEN CREATIVITY
PERFORMANCE
BUSINESS INTELLIGENCE
INNOVATION & TECHNOLOGY
We research and analyze the market, the industry, the audiences, and the competitive environment to design the ideal strategy for brands and businesses based on relevant insights and trends.
We believe that creativity is the variable for success and we view creativity as a way to add value to the business. For this reason, we set communication, content, and campaign strategies focused on the business' objetives to generate effective results.
We provide full-funnel solutions to our clients. Our team of specialized professionals create awareness, consideration and conversion strategies focused on generating measurable results. If we can't measure it, we won't do it.
We view our clients' marketing and communications needs as an integral part of the business. Data becomes a key element in the decision-making process and as such we have developed methodologies to extract, organize, visualize, monitor, and analyze diverse data points to make recommendations that will improve results.
We are constantly innovating and incorporating the use of advanced digital technologies that generate better, more consistent, and faster results to our clients' marketing and communication efforts.