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Zumba

SOCIAL MEDIA FOUNDATIONS

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CHALLENGE

The Zumba instructors network is a large international community that for years has worked around a single goal:
Bringing dancing to thousands of people and establishing a whole channel of support for instructors.

Zumba has thousands of spokespersons around the world, each with their own unique voice, extending brand messages to their own audiences.

OUR GOAL:
Unify the message, take advantage of the full scope of their instructor’s network, enhancing all their capacity, and reaching out to their audiences through their social networks.

SOLUTION

We proposed a platform called:

ZUMBA SOCIAL MEDIA FOUNDATIONS
Marketing on Facebook and Instagram.

A learning platform designed so that members of the Zumba instructor network have access to educational content on basic social media management and student attraction strategies.

We deliver a set of digital tools 100% oriented to specific objectives, printing the DNA of the brand.

From Social Media Management, to how to advertise on social networks, making a very complete path to new skills and tools.

RESULTS

Thanks to the positive impact and good results, the platform was scaled and executed globally by training the entire network of instructors

Thousands of Instructors

improving the use and good practices in social networks to communicate and connect with their audiences.

Generation of unified brand messages

enhancing the reach of their community

New students attraction

RELATED
CASE STUDIES

High-end strategies & creative ideas and the results generated for our clients.

OUR EXPERTISE

STRATEGY & PLANNING
BUSINESS-DRIVEN CREATIVITY
PERFORMANCE
BUSINESS INTELLIGENCE
INNOVATION & TECHNOLOGY
We research and analyze the market, the industry, the audiences, and the competitive environment to design the ideal strategy for brands and businesses based on relevant insights and trends.
We believe that creativity is the variable for success and we view creativity as a way to add value to the business. For this reason, we set communication, content, and campaign strategies focused on the business' objetives to generate effective results.
We provide full-funnel solutions to our clients. Our team of specialized professionals create awareness, consideration and conversion strategies focused on generating measurable results. If we can't measure it, we won't do it.
We view our clients' marketing and communications needs as an integral part of the business. Data becomes a key element in the decision-making process and as such we have developed methodologies to extract, organize, visualize, monitor, and analyze diverse data points to make recommendations that will improve results.
We are constantly innovating and incorporating the use of advanced digital technologies that generate better, more consistent, and faster results to our clients' marketing and communication efforts.