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Pepsi

QSR - PERFECT STORE PLAYBOOK

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CHALLENGE

A study showed that it is possible to make consumers thirsty through images. The current purchase environment created by consumer behavior has turned exposure & visibility into key influential elements across the decision-making process, which results in the 65% of purchase decisions being made once inside the QSR.

Based on that knowledge we have identified several essential touchpoints that can influence our target audience into choosing PepsiCo brands, because it’s imperative to remain visible across all the consumer’s paths to purchase and increase the incidence of PepsiCo beverages and food in away from home restaurants.

SOLUTION

We created the "Perfect Fast Food Restaurant Playbook". A guide with principles, recommendations and design tactics that show how to correctly implement communication in a fast food restaurant in its three main areas:

- Exterior of the store: connection area
- Inside the store: impulse and payment area
- Rear area: Operation area

and highlighting communication opportunities and all touch points to showcase the brand, as well as an evaluation format to measure restaurant visibility standards.

RESULTS

20% Increase

visibility of PepsiCo brands in key accounts in Latin America in just the first year

RELATED
CASE STUDIES

High-end strategies & creative ideas and the results generated for our clients.

OUR EXPERTISE

STRATEGY & PLANNING
BUSINESS-DRIVEN CREATIVITY
PERFORMANCE
BUSINESS INTELLIGENCE
INNOVATION & TECHNOLOGY
We research and analyze the market, the industry, the audiences, and the competitive environment to design the ideal strategy for brands and businesses based on relevant insights and trends.
We believe that creativity is the variable for success and we view creativity as a way to add value to the business. For this reason, we set communication, content, and campaign strategies focused on the business' objetives to generate effective results.
We provide full-funnel solutions to our clients. Our team of specialized professionals create awareness, consideration and conversion strategies focused on generating measurable results. If we can't measure it, we won't do it.
We view our clients' marketing and communications needs as an integral part of the business. Data becomes a key element in the decision-making process and as such we have developed methodologies to extract, organize, visualize, monitor, and analyze diverse data points to make recommendations that will improve results.
We are constantly innovating and incorporating the use of advanced digital technologies that generate better, more consistent, and faster results to our clients' marketing and communication efforts.