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Colombina

MARKET COLOMBINA

CHALLENGE

Colombina, a leading consumer goods company in Colombia, faced the challenge of scaling Market Colombina's sales in its Online store on a regular basis, generating a spike in traffic to physical stores on promotional days and increasing its brand awareness.

SOLUTION

In collaboration with Colombina, we activated campaigns in the coverage areas of the Colombina Markets for their home delivery service, with an average ROAS of more than 4.5x over the last two years.

Likewise, we implemented a solid content strategy with high CTRs and defined the most transactional products for the channel. In addition, we activate physical points through the geolocation of more than 70 stores nationwide and the generation of 4KM Media Ads around. All of this translated into a 70% increase in-store sales versus regular days and a 45x ROAS.

RESULTS

Scaling of Market Colombina sales in its Online store and in physical stores

 

These results are proof of the success of the implemented strategy and demonstrate how the activation of campaigns in the coverage areas and the geolocation of physical points can help brands to scale their sales in a profitable and sustainable way online and in physical stores.

+4.5X ROAS

above average for the past two years

70% Increase

in store sales vs. regular days

Increase in online sales of Market Colombina on a regular basis.

45X ROAS

in the generation of Media Ads 4KM around the markets

Increase in Brand Positioning

Generation of a spike in traffic to physical stores on promotion days.

RELATEDCASE STUDIES

High-end strategies & creative ideas and the results generated for our clients.

OUR EXPERTISE

STRATEGY & PLANNING
BUSINESS-DRIVEN CREATIVITY
PERFORMANCE
BUSINESS INTELLIGENCE
INNOVATION & TECHNOLOGY
We research and analyze the market, the industry, the audiences, and the competitive environment to design the ideal strategy for brands and businesses based on relevant insights and trends.
We believe that creativity is the variable for success and we view creativity as a way to add value to the business. For this reason, we set communication, content, and campaign strategies focused on the business' objetives to generate effective results.
We provide full-funnel solutions to our clients. Our team of specialized professionals create awareness, consideration and conversion strategies focused on generating measurable results. If we can't measure it, we won't do it.
We view our clients' marketing and communications needs as an integral part of the business. Data becomes a key element in the decision-making process and as such we have developed methodologies to extract, organize, visualize, monitor, and analyze diverse data points to make recommendations that will improve results.
We are constantly innovating and incorporating the use of advanced digital technologies that generate better, more consistent, and faster results to our clients' marketing and communication efforts.

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