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Revlon

LOVE IS ON

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CHALLENGE

The beauty and cosmetics industry suffers from high competition and low levels of differentiation among brands, making it harder every day to reach the final consumer. Our objetive was to create a disruptive communication scheme seeking to engage with existing and new audiences, and being able to attract their attention and convert them into clients of the brand.

SOLUTION

We used the Revlon’s “Love Is On” positioning to generate Brand Awareness in the region and support traffic to the different points of sale across 10 countries in Latin America simultaneously.

By understanding consumer behavior we were able to deliver the right message in the correct format and thru the most efficient channel, optimizing the Buyer’s Journey since the start of the campaign. We integrated a giveaway tactic in search of grabbing the attention of the consumer, taking them to the Point of Sale by redeeming a coupon, all while keeping them entertained and engaged with the brand.

RESULTS

56 millon

impressions in 3 MONTHS

60% of codes

redeemed, with an average of 2 products purchased by each client at point of sale

22,000

pictures shared

180%

increase in sales

RELATED
CASE STUDIES

High-end strategies & creative ideas and the results generated for our clients.

OUR EXPERTISE

STRATEGY & PLANNING
BUSINESS-DRIVEN CREATIVITY
PERFORMANCE
BUSINESS INTELLIGENCE
INNOVATION & TECHNOLOGY
We research and analyze the market, the industry, the audiences, and the competitive environment to design the ideal strategy for brands and businesses based on relevant insights and trends.
We believe that creativity is the variable for success and we view creativity as a way to add value to the business. For this reason, we set communication, content, and campaign strategies focused on the business' objetives to generate effective results.
We provide full-funnel solutions to our clients. Our team of specialized professionals create awareness, consideration and conversion strategies focused on generating measurable results. If we can't measure it, we won't do it.
We view our clients' marketing and communications needs as an integral part of the business. Data becomes a key element in the decision-making process and as such we have developed methodologies to extract, organize, visualize, monitor, and analyze diverse data points to make recommendations that will improve results.
We are constantly innovating and incorporating the use of advanced digital technologies that generate better, more consistent, and faster results to our clients' marketing and communication efforts.