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Arm & Hammer

THE POWER ADVENTURE

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THE CHALLENGE

The preparation, training, and education on ARM & HAMMER™ and its products were essential to reinforce the distributor's brand's representatives in their countries. They understood the Dealer Portal as a communication tool between the agency, client, and dealer. That is why we saw the opportunity to achieve these multiple objectives in a single deployment.

SOLUTION

At Asylum Marketing, the agency of record for Church & Dwight Latin America, we developed: THE POWER ADVENTURE, an exclusive competition for ARM & HAMMER™ distributors in 13 countries in the Caribbean and South America.

On behalf of their countries, the distributors had to advance through a 4-stage journey where tools delivered and distributors trained. Later they were accompanied in implementing the strategy to supply digital, in-store, and out-of-home assets. Once the context mastered, they proceeded to emulate success stories that led them to a final phase where the actions faced with results in their markets were evaluated and compiled.

RESULTS

It proves that when we work together, we become more powerful to go further with better results.

 

#MorePowerToYou

+150 executions

throughout the entire region.

Increase in sales

vs. the previous period in double digits

+ Consolidation of the distributor portal

as the epicenter of its communication, dissemination, and consulting needs for the correct construction of equity in the region

RELATED
CASE STUDIES

High-end strategies & creative ideas and the results generated for our clients.

OUR EXPERTISE

STRATEGY & PLANNING
BUSINESS-DRIVEN CREATIVITY
PERFORMANCE
BUSINESS INTELLIGENCE
INNOVATION & TECHNOLOGY
We research and analyze the market, the industry, the audiences, and the competitive environment to design the ideal strategy for brands and businesses based on relevant insights and trends.
We believe that creativity is the variable for success and we view creativity as a way to add value to the business. For this reason, we set communication, content, and campaign strategies focused on the business' objetives to generate effective results.
We provide full-funnel solutions to our clients. Our team of specialized professionals create awareness, consideration and conversion strategies focused on generating measurable results. If we can't measure it, we won't do it.
We view our clients' marketing and communications needs as an integral part of the business. Data becomes a key element in the decision-making process and as such we have developed methodologies to extract, organize, visualize, monitor, and analyze diverse data points to make recommendations that will improve results.
We are constantly innovating and incorporating the use of advanced digital technologies that generate better, more consistent, and faster results to our clients' marketing and communication efforts.