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Syngenta

CONTENT CREATION

CHALLENGE

Specialized Content Creation

The brand struggled to be able to create specialized educational content associated with crops and the correct use of its products. The content was often too technical, only focusing on the chemical components and hard-to-understand process.


SOLUTION

We developed a pedagogic model in Ecuador by building an educational program in which the brand acquired a teaching role. The main message was intended to bring the products as part of best practices in the field (ie. Best practices cultivating rice). The content was develop using Syngenta’s employees, with the intention of using plain and familiar language, achieving a direct and easy-to-digest content.

RESULTS

35K VIEWS

With an investment of under US$1.000 and only 45 days before harvest. This pilot program allowed to create a system of specialized content for 2020 in the region.


RELATEDCASE STUDIES

High-end strategies & creative ideas and the results generated for our clients.

OUR EXPERTISE

STRATEGY & PLANNING
BUSINESS-DRIVEN CREATIVITY
PERFORMANCE
BUSINESS INTELLIGENCE
INNOVATION & TECHNOLOGY
We research and analyze the market, the industry, the audiences, and the competitive environment to design the ideal strategy for brands and businesses based on relevant insights and trends.
We believe that creativity is the variable for success and we view creativity as a way to add value to the business. For this reason, we set communication, content, and campaign strategies focused on the business' objetives to generate effective results.
We provide full-funnel solutions to our clients. Our team of specialized professionals create awareness, consideration and conversion strategies focused on generating measurable results. If we can't measure it, we won't do it.
We view our clients' marketing and communications needs as an integral part of the business. Data becomes a key element in the decision-making process and as such we have developed methodologies to extract, organize, visualize, monitor, and analyze diverse data points to make recommendations that will improve results.
We are constantly innovating and incorporating the use of advanced digital technologies that generate better, more consistent, and faster results to our clients' marketing and communication efforts.