CHALLENGE

How to evolve a 75 year old brand, from its traditional roots and aging consumer, to a brand that can connect with younger generations without losing its local, artisanal and organic sources.

SOLUTION

We introduced our Brand Strategic Framework and worked with the company’s main stakeholders to preserve the brand’s tradition but to start communicating the values and benefits of our products to new generations. We did a visual redesign, but more importantly, strengthen its values by having a clear mission statement, vision, brand claim, and belief system.

RESULTS

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