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How to stay relevant and interact with our target audiences during the Christmas season in Jamaica, knowing that the competition owns the communication and consumers interactions during the holidays?

SOLUTION

We focused on celebrating Jamaica as one of the friendliest countries in the world and bring home a World Guinness Record, by showing the island’s unity and creating the world’s largest digital fist pump chain ever.

RESULTS

GUINNESS WORLD RECORD

Largest online video album of people fist-pumping

10,660

VIDEOS SHARED IN 6 WEEKS