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Lakewood

BRANDING

CHALLENGE

How to evolve a 75 year old brand, from its traditional roots and aging consumer, to a brand that can connect with younger generations without losing its local, artisanal and organic sources.

SOLUTION

We introduced our Brand Strategic Framework and worked with the company’s main stakeholders to preserve the brand’s tradition but to start communicating the values and benefits of our products to new generations. We did a visual redesign, but more importantly, strengthen its values by having a clear mission statement, vision, brand claim, and belief system.

RESULTADO

COP$2,400

MILLONES DE PESOS EN FREE PRESS

69 million

Video Views

99

CLIPPINGS en medios masivos

157 %

Superando los KPIs de campaña

RELATED
CASE STUDIES

High-end strategies & creative ideas and the results generated for our clients.

OUR EXPERTISE

STRATEGY & PLANNING
BUSINESS-DRIVEN CREATIVITY
PERFORMANCE
BUSINESS INTELLIGENCE
INNOVATION & TECHNOLOGY
We research and analyze the market, the industry, the audiences, and the competitive environment to design the ideal strategy for brands and businesses based on relevant insights and trends.
We believe that creativity is the variable for success and we view creativity as a way to add value to the business. For this reason, we set communication, content, and campaign strategies focused on the business' objetives to generate effective results.
We provide full-funnel solutions to our clients. Our team of specialized professionals create awareness, consideration and conversion strategies focused on generating measurable results. If we can't measure it, we won't do it.
We view our clients' marketing and communications needs as an integral part of the business. Data becomes a key element in the decision-making process and as such we have developed methodologies to extract, organize, visualize, monitor, and analyze diverse data points to make recommendations that will improve results.
We are constantly innovating and incorporating the use of advanced digital technologies that generate better, more consistent, and faster results to our clients' marketing and communication efforts.