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Lakewood
BRANDING
CHALLENGE
How to evolve a 75 year old brand, from its traditional roots and aging consumer, to a brand that can connect with younger generations without losing its local, artisanal and organic sources.
SOLUTION
We introduced our Brand Strategic Framework and worked with the company’s main stakeholders to preserve the brand’s tradition but to start communicating the values and benefits of our products to new generations. We did a visual redesign, but more importantly, strengthen its values by having a clear mission statement, vision, brand claim, and belief system.
RESULTADO
COP$2,400
MILLONES DE PESOS EN FREE PRESS
69 million
Video Views
99
CLIPPINGS en medios masivos
157 %
Superando los KPIs de campaña
RELATED
CASE STUDIES
High-end strategies & creative ideas and the results generated for our clients.