CHALLENGE

How to increase the Share of Voice of the most important brand in Colombia, during the busiest and most competitive season: FIFA Russia World Cup 2018

SOLUTION

We implemented an influencer campaign to drive the attention of our consumers and connect emotionally with the target audiences. We took 10 celebrities to Russia to represent 48 million Colombians. Each influencer had a specific role, with an established content strategy and individual KPIs.

RESULTS

COP$2,400

MILLION COP IN FREE PRESS

69 million

Video Views

99

CLIPPINGS
Traditional
media

157%

Above KPIs proposed