CHALLENGE
How to increase the Share of Voice of the most important brand in Colombia, during the busiest and most competitive season: FIFA Russia World Cup 2018
SOLUTION
We implemented an influencer campaign to drive the attention of our consumers and connect emotionally with the target audiences. We took 10 celebrities to Russia to represent 48 million Colombians. Each influencer had a specific role, with an established content strategy and individual KPIs.
RESULTS
COP$2,400
MILLION COP IN FREE PRESS
69 million
Video Views
99
CLIPPINGS
Traditional
media
157%
Above KPIs proposed