INFLUENCERS

How to increase the Share of Voice of the most important brand in Colombia, during the busiest and most competitive season: FIFA Russia World Cup 2018

We implemented an influencer campaign to drive the attention of our consumers and connect emotionally with the target audiences. We took 10 celebrities to Russia to represent 48 million Colombians. Each influencer had a specific role, with an established content strategy and individual KPIs.

99

CLIPPINGS
Traditional
media

157%

Above KPIs proposed