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CON TROJAN™

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ABOUT TROJAN™

TROJAN™ condom brand is more than just protection; it's your partner for a fun, safe, and adventurous sex life.

That's why they've been the #1 condoms in the United States for over 100 years.

Industry

CPG - Consumer Packaging Goods

Presence in:

LATAM

Use Cases:

Strategy, Social Media, Go-to Market, Brand Experience

THE STORY

We helped TROJAN™, the number one condom brand in the United States, connect with the Latino community. We created a platform called «CON TROJAN™», which redefined the way we approach sexuality in Latin America.

We turned regional distributors into TROJAN™ enthusiasts by providing them with a comprehensive brand experience. We then amplified this experience for all Latinos by organising «The Safest Party with TROJAN™», which united the region and established the brand as the ideal companion for their experiences.

OUR EXPERTISE

STRATEGY & PLANNING
BUSINESS-DRIVEN CREATIVITY
PERFORMANCE
BUSINESS INTELLIGENCE
INNOVATION & TECHNOLOGY
We research and analyze the market, the industry, the audiences, and the competitive environment to design the ideal strategy for brands and businesses based on relevant insights and trends.
We believe that creativity is the variable for success and we view creativity as a way to add value to the business. For this reason, we set communication, content, and campaign strategies focused on the business' objetives to generate effective results.
We provide full-funnel solutions to our clients. Our team of specialized professionals create awareness, consideration and conversion strategies focused on generating measurable results. If we can't measure it, we won't do it.
We view our clients' marketing and communications needs as an integral part of the business. Data becomes a key element in the decision-making process and as such we have developed methodologies to extract, organize, visualize, monitor, and analyze diverse data points to make recommendations that will improve results.
We are constantly innovating and incorporating the use of advanced digital technologies that generate better, more consistent, and faster results to our clients' marketing and communication efforts.