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Cerveza Águila

INFLUENCERS
#LaSelecciónÁguila

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CHALLENGE

How to increase the Share of Voice of the most valuable brand in Colombia during the most competitive and expensive period in advertising: FIFA World Cup Russia 2018.

Bring the dance to thousands of people and establish a whole support channel for the instructors.

Zumba has thousands of spokespersons around the world, each with their own voice, amplifying brand messages to their own audiences.

OUR OBJETIVE:
Unify your message, take advantage of the full reach of your network of instructors, potentiating all your capacity and getting closer to your audiences through your social networks.

SOLUTION

We created an influencer campaign to captivate the attention of consumers during the World Cup, connecting with them emotionally and uniting a country highly divided by the social and political context in which it found itself.

We took 10 celebrities to Russia to live the experience and represent 48 million Colombians.

RESULTS

2,400 COP

Millions in Free Press

69 Millones

visualizations of videos

99

Mass media appearances

157%

Growth, exceeding the KPIs of the campaign

RELATED
CASE STUDIES

High-end strategies & creative ideas and the results generated for our clients.

OUR EXPERTISE

STRATEGY & PLANNING
BUSINESS-DRIVEN CREATIVITY
PERFORMANCE
BUSINESS INTELLIGENCE
INNOVATION & TECHNOLOGY
We research and analyze the market, the industry, the audiences, and the competitive environment to design the ideal strategy for brands and businesses based on relevant insights and trends.
We believe that creativity is the variable for success and we view creativity as a way to add value to the business. For this reason, we set communication, content, and campaign strategies focused on the business' objetives to generate effective results.
We provide full-funnel solutions to our clients. Our team of specialized professionals create awareness, consideration and conversion strategies focused on generating measurable results. If we can't measure it, we won't do it.
We view our clients' marketing and communications needs as an integral part of the business. Data becomes a key element in the decision-making process and as such we have developed methodologies to extract, organize, visualize, monitor, and analyze diverse data points to make recommendations that will improve results.
We are constantly innovating and incorporating the use of advanced digital technologies that generate better, more consistent, and faster results to our clients' marketing and communication efforts.