NEWS & INSIGHTS
A spot of knowledge, trends, technology, innovation and creativity.
BLOG
Good practices for advertising through email marketing on Black Friday & Cyber Monday
The best email marketing campaigns for Black Friday & Cyber Monday are those that at all times…
The Importance of Segmentation in Strategies: From Coolhunting to Measurement
Within the usual construction of strategies, the question: Who?, allows a deeper and more assertive…
ROI, the great enigma of the world of marketing
“If we want to have clarity about the real behavior of our product in the lower stage of the…
Does the year 2021 suit us?
Today, we find ourselves living in a world saturated with new technologies, appearing at a frenetic…
Branded content and native advertising are similar but they are not the same.
During this pandemic and with audiences at home, traditional advertising and BTL reduced their…
E-Commerce: The New Name of the Game
In recent months, those who had their digital economies up and running were singing victory,…
IPP Sales Methodology
One of the things that I am most passionate about in the business world is the science of selling,…
Practical guide to working from home
The world changed in 15 days and it is our duty, as 2020 professionals, to quickly adapt to these…
The importance of knowing what we are talking about: ROAS vs ROI
Every day we hear more about Return on Ad Spend (ROAS) and Return on Investment (ROI). These terms…
